Athletes Who Mean Business @ DASA

Description:
Athletes Who Mean Business is an empowering workshop designed specifically for high school and college athletes who want to take control of their brand and turn their athletic success into a lucrative business. In this session, Fran Harris will teach you how to build, grow, and maximize the value of your personal brand both on and off the field. Learn the secrets to creating a compelling online presence, securing sponsorships, monetizing your social media, and leveraging your athletic talent for long-term financial success. This workshop will provide you with the tools and strategies to navigate the world of NIL (Name, Image, and Likeness), turning your unique identity into a powerful business asset that creates opportunities beyond the game.

Target Audience:

• High school and college athletes who want to learn how to build and monetize their personal brand while still in school.

• Student-athletes looking to take advantage of NIL opportunities to secure sponsorships and endorsements.

• Young athletes interested in creating a long-lasting and profitable career in sports beyond their playing years.

• Athletes aiming for professional sports careers who want to build their brand early to create more opportunities when they turn professional.

• Coaches and sports administrators who want to support their athletes in brand development and financial empowerment.

• Athletic advisors who want to help student-athletes build a strong foundation for their personal brand and business.

Objectives:

1. Define Your Personal Brand: Help athletes understand what makes their personal brand unique and how to develop an authentic, recognizable identity that resonates with fans, sponsors, and media.

2. Leverage Social Media for Growth: Teach athletes how to use social media platforms to build a loyal fanbase, increase visibility, and attract sponsorships.

3. Maximize NIL Opportunities: Explore the best practices for student-athletes to take advantage of NIL deals, including how to negotiate, price their services, and create mutually beneficial partnerships.

4. Secure Sponsorships and Endorsements: Learn how to pitch to brands, develop sponsorship proposals, and create partnerships that provide value for both the athlete and the sponsor.

5. Monetize Your Brand: Discover the various revenue streams available to athletes, from merchandise and social media deals to speaking engagements and content creation.

6. Create Long-Term Value: Teach athletes how to think beyond immediate opportunities and set the foundation for a sustainable career, building assets that generate passive income.

7. Optimize Your Financial Strategy: Help athletes manage and protect their earnings, with tips on budgeting, saving, investing, and planning for life after sports.

8. Build Relationships with Key Industry Players: Provide athletes with strategies to network and collaborate with other athletes, influencers, and brands that align with their goals.

9. Navigate Legal and Compliance Issues: Understand the legal landscape surrounding NIL deals, intellectual property rights, and contracts to ensure athletes protect their brand and interests.

10. Take Action and Execute: Leave the workshop with a step-by-step action plan to begin building and monetizing your personal brand immediately, taking the first steps toward becoming an influential figure in the sports world.